Resources Library by ANA

Research World (January-February 2015)

In this issue we look at the impact of analytics on our sector and what market research brings to the party.

Catalogue: Research World 2015

Author: ESOMAR B.V.

February 15, 2015

Revue Française du Marketing (Septembre 2014)

Quatre articles composent ce numéro de rentrée de la Revue Française duMarketing. Nous l'avons volontairement souhaité inscrit dans la «modernité» en retenant pour ce numéro un article sur les neurosciences et trois articles...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

September 1, 2014

There's something about market research

In the past, market research has suffered from a poor reputation and whilst the industry is evolving, it continues to be a fairly elusive career choice that is difficult to define. That said we are seeing increasing numbers of enthusiastic young...

Catalogue: Congress 2014: What Inspires?

Authors: Katie Aylward, Samantha Bond

Company: Northstar Research

June 15, 2014

Is research to creativity like a pin to a balloon?

In theory, there should be a virtuous circle of research, creativity, and advertisement.Solid understanding of consumer motivation and reaction should yield communications that are engaging. Engaging communications generally yield higher ROI for...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity

Authors: Leonardo O'Grady, Joe Wheller, Charles Wigley

Company: Cimigo

June 15, 2014

Research incorporated

We keep hearing that research needs to be sexier. Well it’s time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Carola Verschoor, Kees Elands

June 15, 2014

A diary of a new market researcher

What inspires graduates to pursue a career in market research? Do their expectations deviate, or agree, with the realities of work in the market research industry?I will address these questions by taking a look back at my first nine months in a new...

Catalogue: Congress 2014: What Inspires?

Author: Karen Foster

June 15, 2014

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?

Authors: Reg Baker, Simon Chadwick

June 15, 2014

Research incorporated

We keep hearing that research needs to be sexier. Well it's time to make that happen! Across industries and clients, time and again, the full power of great research remains unlocked and unused. Yet, research has a story to tell and in this...

Catalogue: Latin America 2014: Accelerating Growth

Authors: Carola Verschoor, Kees Elands

April 4, 2014

Answers to contemporary market research questions

ESOMAR felt that the time was right to produce a new guide to market research. The book was conceived not as a definitive encyclopaedia of research, but rather as a series of provocative questions that researchers could and should ask themselves when...

Catalogue: ESOMAR Publications

Authors: ESOMAR B.V., Ray Poynter, Sue York

March 1, 2014